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Wednesday, July 15, 2009
M stands for Marvelous Muscles
Warning!
Ladies!
Please - do not skip this section until you have read it
W stands for Without Willpower
That which underlies everything...
It is the essence - the spirit - the all-powerful force that guides everything in WEMPS universe. Indeed, it is its very foundation. All the other letters take their cue from W.
Because, with W, we believe that:
If it takes willpower to lose weight, get in shape, and feel great, then... you'll fail.
If it takes a New Year's resolution to get what you want... you'll fail.
If you have to bring a scale and calculator to dinner to weigh and count the calories in your food... you'll fail.
If your diet requires you to fixate on grapefruit, hero sandwiches, or animal flesh at the exclusion of all other edibles... you'll fail.
WEMPS is different. WEMPS doesn't fight human nature - it embraces it. It romances it. You might say, it gets it in the mood.
You see, WEMPS understands that we humans are wonderfully lazy, self-indulgent, egotistical pleasure seekers. And so, we've made losing weight and getting in shape as easy and enjoyable as possible. It's even pleasurable...
Because, when you start to lose weight and get in shape - and you're doing things you genuinely enjoy and are good at - then it feels really, really good.
The Spirit of UGATTAWANNA
We've discovered this amazing thing: Do something you don't like to do, or don't really want to do, and... you won't do it for very long!!!
So, WEMPS has been created to help you do things you like to do, things you actually want to do. We've found, in doing this, you'll keep doing them!
In fact, you may even fall off the wagon from time to time (we understand how those things can happen). But, the beautiful thing is, with WEMPS, even if you do fall off the wagon, you'll actually want to get back on.
So, here's the key - and you'll notice this running throughout all the others aspects of WEMPS:
Start small. Start with something easy, something you'll perhaps enjoy.
Do it.
Then, you grow from there.
You don't have to push yourself too much. Start out focused. Do it. Start building strength. Grow more and more.
Remember, Without Willpower. If you have to push yourself, kill yourself, or hype yourself up to do it - you'll fail. Your commitment may last for a little while, but remember that the only good thing about beating your head against a wall is it feels so good when you quit.
Anyway, watch for the W that runs throughout the rest of the letters you'll be reading - and, in the spirit of a true WEMP - enjoy yourself!
The next letter is E...
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